TV Campaign "Innovation Germany – Water in Transition": EnviroChemie Showcases the Future of Industrial Water Management
How can industrial companies meet the growing challenges of water scarcity, resource conservation, and increasingly stringent environmental regulations? With its TV and digital campaign Innovation Germany – Water in Transition, EnviroChemie provides compelling answers to one of the defining questions of our time. The campaign demonstrates how innovative technologies for industrial water treatment, sustainable water management, and water reuse help companies secure their long-term water supply while making a meaningful contribution to climate protection and resource conservation.
At the heart of the TV brand story are the challenges facing industrial water management. The availability of freshwater resources is steadily declining, while regulatory requirements and environmental standards continue to become more demanding. At the same time, companies are looking for efficient, cost-effective solutions for wastewater treatment, water recycling, and the optimization of existing water treatment systems. These developments require a holistic approach that considers the entire lifecycle of a water treatment plant—from planning and implementation to operation, continuous optimization, modernization, and digitalization.
As a specialist in industrial water management, EnviroChemie develops tailored solutions that enable companies to use water more efficiently, treat process water, and transform treated wastewater into a valuable reusable resource. The TV feature illustrates how cutting-edge technologies and decades of expertise help establish sustainable water cycles across a wide range of industries.
Filming at the EnviroChemie Headquarters
The EnviroChemie headquarters in Roßdorf served as the filming location for the TV brand story. Three of the company's four Managing Directors—Dr. Jörg Krause, Dr. Robert Lutze, and Ulrich Böhm—shared their insights and expertise during the production.
In the feature, our experts discuss the current challenges of industrial water treatment, present innovative approaches to sustainable water reuse, and explain how companies can future-proof their water strategies. They also highlight what forward-looking circular economy concepts and sustainable water treatment mean in practice.
Strong Presence Across TV, Online, and Social Media
Excited to see the results? Find out more:
Link to TV report on Welt
Linkt to Posting on LinkedIn
The TV campaign was supported by a comprehensive digital communications strategy, achieving strong nationwide visibility.
Through this extensive campaign, the importance of sustainable industrial water management was brought to a broad audience while highlighting EnviroChemie's innovative capabilities and technological leadership.
Driving Innovation for Sustainable Water Management
With this campaign, EnviroChemie reinforces its position as one of the leading partners for industrial water treatment, water recycling, and sustainable water management. It demonstrates how innovative technologies, in-depth process expertise, and strong partnerships enable companies to optimize water consumption, conserve valuable resources, and meet increasingly demanding environmental and climate protection requirements.
The future of industry is closely linked to the sustainable use of water resources. Innovation Germany – Water in Transition shows how responsible water management can already be successfully implemented today.
